How to make your website mobile-friendly

Avatar for Lily Lily 13th March 2020 0 Comments

 In the fast-paced world in which we live in, having a mobile-friendly website isn’t just good practise – it is a prerequisite. Mobile users now expect an experience optimised for their specific device.

With Google getting even more serious about mobile friendliness now is the time to make your website mobile-friendly. Here’s how you can do that:

Establish where your website already stands in terms of mobile

Before you start any work on your pre-existing website, its essential to establish how your website already stands. You can test your site using  Google’s Mobile-Friendly Test. There you will get one of two results:

  • Your website is mobile-friendly

This means that you most likely have a mobile plan already in place and have nothing to worry about!

  • Your site fails the mobile-friendliness test

More than often the reasons behind this are:

–          Text too small to read

–          Links too close together

–          Mobile viewpoint not set

So, if your website has failed Google mobile-friendly test, move on to the next step.

Choose your mobile-friendly solution

There are several options to choose from however some options are more favourable than others. Our personal preference is responsive web design. Responsive web design is the approach that suggests that design and development should respond to both the user’s behaviour and environment-based only screen size, platform and orientation.

Whilst this solution is often considered the most elegant option available it may not be your best bet if your site was built pre-iPhone era – it this case it may be easier to set up a mobile site from scratch

Adhere to mobile optimisation best practices

Google has a criterion that it follows for your website to be considered mobile friendly, such as the below:

–          Avoid software, uncommon to mobile such as Flash.

–          Use text that is readable without zooming in

–          Size content to the screen so users don’t have to scroll horizontally

–          Place links far enough apart from each other

Avoid these mobile optimisation mistakes

Once you have chosen your solution that best suits your goals and budget, here are a few common mobile optimisation mistakes to avoid:

–          Do not block Javascript, CSS or image files

–          Avoid putting up unplayable content

–          Make sure your page isn’t too slow

–          Check for irrelevant cross-links

Use Mobile SEO tools to improve your rank in Google!

So, your website is mobile friendly and meets Google Criteria does this mean you will go the top of the ranking in mobile search engine? Simply NO. You will still need to optimise your mobile site to promote it in mobile search.

Mobile SEO Basics

In addition to covering the mobile design basics mentioned previously, pay attention to the purely SEO optimisation aspect.

  • Mobile Focused Keyword Research

Perhaps you should use slightly different keywords for your mobile site than you use for your desktop site.

  • Track organic rankings

Did you know Rank tracker could track organic rankings of your site in major search engines?

Now it’s over to you!

So, we have now given you the first steps in optimising your website to mobile design, however, you still need any help then get in touch with the team here at Square Media and we will be happy to help!

Avatar for Lily
Marketing Executive

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)