5 Tips on running email campaigns

Avatar for Lily Lily 10th March 2020 0 Comments

Whether it is copywriting or contact list writing, when it comes to email marketing there is always something new to learn and improve on. As a result of this, it is easy to see why marketers & business owners with limited time & resource struggle to keep with the email marketing…

However, at Square Media, we are here to help and that’s why we have listed our top 5 tips on running email campaigns!

Quality Over Quantity

One of the fundamental keys to successful email deliverability and engagement in 2020 is set to be the quality of your email content. Forget about sending multiple email campaigns in a week as no one likes to be bombarded with constant promotional messages and the outcome will be a high level of unsubscribes.

Instead, focus on writing emails that your subscribers are interested in reading. Always ensure your campaigns provide value to the subscriber’s day!

Make your emails mobile-friendly!

In a world where many of us are reading emails on our phones, it is pivotal that your emails are mobile responsive. Your email must respond to the type of screen (Desktop, Tablet, Mobile) that your user is using and subsequently render accordingly to provide a friendly user experience.

The last thing your subscriber wants, or needs is to have a difficult time reading your emails, ultimately one negative experience and the customer loses total faith in your brand!

Make your emails accessible to readers with visual impairments

Accessible content looks set to be a hot topic for email marketing in 2020. Email accessibility effectively means having content that can be accessed by visually impaired subscribers using voice assistants & screen readers.

 

There are a few things that you can do to make sure your emails are accessible:

  • Make sure your content is short & concise. Use bullet points, short sentences & avoid difficult words.
  • Use headers so that screen readers can figure the hierarchy of text.
  • Provide helpful descriptions in the alt tags of any images.
  • Choose a font, layout & colours that make the email as readable as possible!

Personalise your campaigns!

Personalising your email for every recipient will improve open rates, engagement rates & click-throughs. Write your email as if you are writing personally to one person by using the recipients first name, speaking directly in the first person using words such as ‘you’ & sign off with your name rather than your corporate brand name so the subscriber knows the email is coming from a real person!

To go that one step further you can further personalise by utilising data to tailor the email to what content the recipient engages with, creating more impactful emails as pivotally you are sending more relevant messages!

Add Social Sharing Buttons

By including links to social media accounts in your email with social sharing buttons, this allows you to further promote your email and allow subscribers to share your content to generate new leads and ultimately allows you to access a greater audience than those already subscribed to your list.

These are our 5 top tips with running email campaigns, from personalisation to utilising your emails to be mobile-friendly, what is evident is it’s easy to get confused.

So, if you need any help with running email campaigns, get in touch with us today; there is a cup of tea waiting for you!

Avatar for Lily
AboutLily
Marketing Executive

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW