9 SEO Tips for 2019

Avatar for administrator administrator 3rd January 2019 0 Comments

SEO is a marketing discipline focused on optimising your content, so it shows up regularly in search results, and if executed correctly can increase website traffic, leading to more conversions, improving lead generation, and boosting sales.

Here are 9 tips to help you improve your site’s SEO for the year ahead…

1. Choose the right keywords

Before you can start to use keywords on your site, you need to research what keywords people are searching for in relation to your business. A great way to do this is using the keyword finder in Google AdWords.

Once you have identified the right keywords for your site you can use them in you in your headings, website copy and blog posts to help you rank higher in search engines results.

2. Optimise your page titles and meta descriptions

A title tag is what search engines use to display your page in search results, and these tags tell search bots and users what the page is about. Generally, Google will only display around 55 characters in their title tags, so it’s imperative that you keep your descriptions short and always ensure that you are including relevant keywords and page topics at the start of the description.

3. Avoid keyword stuffing

This is a technique used by marketers to manipulate their site’s search ranking for a particular keyword by repeating the same words or phrases so often that it sounds unnatural. This is now seen as a ‘black hat’ technique by Google and will more than likely do more harm than good for your SEO rankings.

4. Check for broken links

You will only frustrate your website visitors if you disrupt their user experience with a dead link. So, ensure you regularly check your website for broken pages and links to avoid this. If you encounter any broken or dead links remove them or redirect them to another relevant page on your site.

5. Ensure your site is optimised for all devices

Think about how many times a day you use your phone to search for something on Google, and compare it to how many times you use a computer or laptop to do the same thing. The mobile trumps, right? This is the case for many people nowadays, so having a site optimised for all mobile devices is crucial to ensure you’re capturing as many site visitors as possible. Another advantage is Google also ranks you higher for doing so!

6. Keep your site up to speed

We have all experienced the frustration of a slow loading site. You can regularly check your site’s page speed by using a tool such as Google’s PageSpeed Tool.

The best ways to tackle slow site speed are:

  • Switch off plugins that you do not use
  • Use a caching service
  • Compress and optimise your images

7. Optimise your images

Use relevant keywords in image name as well as image alt-tag. Image alt-tag is a text designated to an image on a website, which appears if the image fails to load for some reason.

8. Customise your 404 page

A 404 page is what a user sees when they try to reach a non-existent page on your site either because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL. And, unfortunately, 404 pages are inevitable.

However, you can make the best of a bad situation by customising your 404 pages and adding humour. Don’t forget to incorporate relevant internal links so you don’t lose your visitor!

9. Target long-tail keywords

When deciding on keywords, look for popular phrases of at least two or more words that people search for regularly that is relevant to your business or the industry. This will give you a much better chance of showing up on in search engine results and by being more specific, you are likely to get more qualified customers visiting your site.

If you’re looking to start pushing your business more online, whether it be through Search Engine Optimisation or another one of our many services that we offer – simply get in touch and we’d be happy to help!

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine OptimisationSocial Media Marketing ConsultancyPay Per Click (PPC) and AdWords Management amongst a wide range of other services. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)