The Benefits of Responsive Web Design

Avatar for Lily Lily 14th February 2020 0 Comments

Responsive web design is nothing less than a requirement in 2020, a responsive site fundamentally delivers the best user-experience across all devices whilst also having a multitude of other advantages. If you are still unsure if you should go responsive check of these advantages that should just sway your decision!

Boost for SEO

The whole purpose of marketing is for your business to be found & Search engine optimisation is one of the best ways to drive traffic to your website. It has been proven that Google, in order to improve their search results for mobile users, are favouring responsive websites so they appear a higher position on the search engine results

Increase conversation Rate

Responsive websites allow you to serve your customers with content that is consistent across all platforms. Whether that be desktops, laptops or mobile phones. The look and feel of the site remain the same!

The consistency of content across platforms & devices enhances the user experience of your site, enhancing your chances of attracting new customers. This leads to an increased conversion rate and provides you with an edge over your competitors with low User Experience.

Easier Website Maintenance

Having two versions of your website ultimately means more upkeep for your development team meaning their time must be divided on managing two sites. With a responsive website, your team can spend less time on trivial maintenance tasks and more time on more important tasks such as marketing, customer service & product or content development.

Simpler website analytics

When you have two websites, you ultimately need to tract & monitor two sets of analytics, so you know where your customers are coming from and how they interact with your content. This fundamentally means you must have multiple signup and thank you pages, conversion points and more.

With one sole responsive website, your statistics are greatly simplified as you are only staying on track of a single set of data. You still get all the data you need however you won’t need to read the data from multiple outlets to get an accurate report

As you can see there are numerous responsive web design benefits for your business. If your site is not yet responsive, planning a re-design & a newer more fluid layout is a great first. This will help to determine which page elements are most important to you & your business!

If you need any help with making your website responsive, get in touch with us today; there is a cup of tea waiting for you!

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AboutLily
Marketing Executive

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