The Benefits of Responsive Web Design

Avatar for Lily Lily 14th February 2020 0 Comments

Responsive web design is nothing less than a requirement in 2020, a responsive site fundamentally delivers the best user-experience across all devices whilst also having a multitude of other advantages. If you are still unsure if you should go responsive check of these advantages that should just sway your decision!

Boost for SEO

The whole purpose of marketing is for your business to be found & Search engine optimisation is one of the best ways to drive traffic to your website. It has been proven that Google, in order to improve their search results for mobile users, are favouring responsive websites so they appear a higher position on the search engine results

Increase conversation Rate

Responsive websites allow you to serve your customers with content that is consistent across all platforms. Whether that be desktops, laptops or mobile phones. The look and feel of the site remain the same!

The consistency of content across platforms & devices enhances the user experience of your site, enhancing your chances of attracting new customers. This leads to an increased conversion rate and provides you with an edge over your competitors with low User Experience.

Easier Website Maintenance

Having two versions of your website ultimately means more upkeep for your development team meaning their time must be divided on managing two sites. With a responsive website, your team can spend less time on trivial maintenance tasks and more time on more important tasks such as marketing, customer service & product or content development.

Simpler website analytics

When you have two websites, you ultimately need to tract & monitor two sets of analytics, so you know where your customers are coming from and how they interact with your content. This fundamentally means you must have multiple signup and thank you pages, conversion points and more.

With one sole responsive website, your statistics are greatly simplified as you are only staying on track of a single set of data. You still get all the data you need however you won’t need to read the data from multiple outlets to get an accurate report

As you can see there are numerous responsive web design benefits for your business. If your site is not yet responsive, planning a re-design & a newer more fluid layout is a great first. This will help to determine which page elements are most important to you & your business!

If you need any help with making your website responsive, get in touch with us today; there is a cup of tea waiting for you!

Avatar for Lily
Marketing Executive

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)