The Call to Action Tips that Could Transform Your Business

Avatar for administrator administrator 6th November 2017 0 Comments

As consumers, we’re a fickle bunch, and when it comes to shopping for goods or services only being prompted to act through various tactics has been proven to drive conversions. One of the easiest ways to turn browsers into customers and get these individuals to the checkout is to include calls to action throughout your website. But just how effective are calls to action? And what can you do to improve yours?

According to recent research, 9 out of 10 visitors who read a headline of a web page or blog post also read the call to action. It’s not just websites and blog rolls where refining your call to action writing skills comes in handy; implementing calls to action into email marketing materials results in a 371% increase in clicks and a 1,617% boost in sales. In the social media world, CTAs used on Facebook pages have led to a 285% increase in click throughs. As specialists in online marketing and web copywriting, we have written tons of killer calls to action over the years, and whilst trends evolve and consumers change their habits, the golden rules of crafting clear and engaging CTAs remain.

Keep it valuable to the customer

Customers are always looking for value and your CTA offers the perfect opportunity to shout about what’s great about your business, remedy a problem on behalf of your treasured customer, or both! Get to know your target market and your target audience’s wants and needs to generate engaging CTAs that get results. A great structure that works almost every time is using your call to action to identify a problem then finishing with a solution (i.e. one of your amazing products or services). As well as solving a problem on your potential customer’s behalf, communicate the benefits that go hand-in-hand with responding.

Here’s a long-form example suitable for a blog post:

“Great calls to action go hand-in-hand with engaging copy and high conversion rates, but not everyone is cut out to create killer CTAs. Let us help you craft calls to action that work for your customers, and enjoy the conversions, revenue, business and profit that comes with it.”

Answering a user’s question is also a worthy objective that often leads to the creation of an effective and engaging call to action.

Be selective with your CTAs

Having a small pool of distinct calls to action has been proven to be more effective than a large number of wishy-washy ones. Just like the wider user experience of your website, browsers want options but not too many. Striking the right balance between offering choice and limiting the number of options is difficult but achieving this will make your website easier to digest and the customer journey more defined. Don’t focus too much on counting the number of CTAs you have at your disposal however, instead make sure each one is as distinct and interesting as the last.

Position is key

It’s not just the content of your call to action that matters, the position of the CTA on the page can affect its success. Many businesses choose to stick to the tried and tested method of putting CTAs towards the end of a page, but studies have shown that they are in fact more effective when positioned high or centrally. Juxtapositioning your CTA with an image however has been found to be less effective with browsers drawn to the image instead of the text. Timing is also important so consider the position of your calls to action within the wider customer journey, especially if your CTAs are appearing as pop-ups.

I suppose it would be wrong not to finish our piece about writing CTAs with our very own. Here it goes…

Is your website bogged down with lack lustre calls to action? Let us help you hit refresh on your CTAs and profit from a more succinct and successful customer journey.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!



If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!


1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.


FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta