Top Tips for Effective Website Copywriting

Avatar for administrator administrator 7th November 2017 0 Comments

Whether you are a traditional, bricks and mortar business or a brand predominantly based online, your website can be your own personal portal to an extended range of potential customers and an even healthier bottom line. Whilst, during the web design and development process, much emphasis is put on creating a platform that is functional, fun and devilishly attractive, the content adorning each page of your website is often an afterthought.

Well written web copy is still the best method for generating traffic and keeping those customers on your website, for longer. The content on your website will also be a great help to those all-powerful search engines, with the copy providing vital clues on a page’s value to a browser and influencing your website’s ranking ability. We are proud purveyors of best practice content marketing, and web copywriting is a vital part of that formula, but what secrets do our copywriters use to make the content on the web pages of our clients’ websites so effective?

Don’t beat around the bush

There’s nothing worse than long, drawn out conversations that struggle to or never arrive at a point, and the same sentiment applies to your web copy. Think of your web content as a conversation between your company and your customer, you want to impress with your products and services right? You want to demonstrate that your brand is worthy of their custom and, more importantly, better than your competitors?

Before you begin writing your web copy, establish the aim of each page. Use this aim to get the important information up there first, preferably within the opening paragraph. The inverted pyramid structure is used by the best news journalists and is a useful method when writing web copy also.

Put your audience first

Your web copy offers a prime opportunity to share the information you want to share with potential customers, but giving your audience what they need is important. As with blog writing, put the wants and needs of your audience first, stepping in the shoes of potential customers to write web copy that is to the point, engaging and valuable.

Many make the mistake of writing primarily for the search engines to ensure optimisation for various keywords and phrases. Keyword rich text however is a big no-no, and a tactic that is easily recognised and disregarded by the highly sophisticated search engines of today. Write for your audience, incorporating keywords and phrases organically.

Keep quality high on the agenda

Poor spelling, grammar and punctuation is unlikely to instil much confidence in those encountering your brand for the first time. For customers earlier on in the buying process, basics like this can define their next steps, which will be a step towards your checkout or your competitor’s.

As well as eliminating errors in spelling, grammar and punctuation, writing in simple and concise English is vital. Cut the jargon associated with your industry sector, even if it is second nature to you and your team. Keep copy easy to understand and scannable – subheadings, bullet points and numbered lists are excellent options and add variety to boring page layouts. Keeping quality high however isn’t about dumbing things down, you should still use your content to demonstrate your expertise, just make sure your audience can understand it.

Need help writing effective copy for your website? Whether you are starting from scratch or want to hit refresh on your content, we can help. Give us a nudge and get your web copywriting overhaul started.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

FREE BLOG POST TEMPLATE

TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)

PLAY NOW