It is time to act on your Christmas Marketing!

Avatar for administrator administrator 9th November 2017 0 Comments

Christmas is coming! It’s not too late to get your Christmas marketing campaigns in order!


Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party! But how about your business? Is your marketing ready for the season?

Christmas is an ideal time to contact former clients, thank existing clients and business partners and reward your staff for their great work.

Here’s a few examples on how to make the best of the holidays (while still leaving you enough time to spare for your Christmas shopping)….

Christmas Cards 

You have many options nowadays when it comes to sending Christmas cards: mail or email, ready-made or customised cards with your company logo. You can even go old-school and send a handwritten letter if that’s what your audience prefers.

A look at your existing and former clients as well as business partners should make this decision a bit easier, in case you have their email instead of their postal addresses, for example. Or simply use their preferred way of communication.

Social Media 

Spread Christmas spirit on your Facebook page, Pinterest profile or Instagram account by posting festive photos on Twitter and Google+, or start your very own virtual advent calendar. Consider changing your header or profile photo and don’t hesitate to post photos of your decorated office or your staff’s Secret Santa gifts.


Choose your newsletter content accordingly: The November/December edition is a great chance to reflect on the last 12 months, sum up achievements and thank everyone for their support. Also, offer a preview of next year’s plans, such as events, product launches or important legal changes relevant to your readers.

Specials & Promotions

Consider freebies or offers for the festive season. Can you offer free or discounted gift wrapping or a speedy delivery for late Christmas shoppers? Are some of your products and services adaptable into a Christmas bundle or can you add a little gimmick to purchases?

Promotional merchandise is good to spread the word about your company, be it cute little rubber ducks with a Santa hat or the already mentioned desk or wall calendar for the new year. If you’re a gardener, why not hand out little bags of seeds for an office plant, or homemade Christmas cookies if you enjoy baking? Give them out at networking events and conferences – it’s a sure conversation starter.

Website & Blog Updates

Is your website in Christmas mode yet? Sometimes even just a Santa hat atop your logo goes a long way. And, of course, have all your Christmas offers visible for everyone on the homepage.

The same applies to your blog – review the year and look forward to the next 12 months. Write about how your product or service can help with the Christmas frenzy or with the post-New-Year’s-resolutions rush in January.

The most important thing? TIMING

As Christmas is a busy time and you’re not the only one using it for marketing, timing is vital. Don’t be just one of many Christmas cards in the mail or, worse, have your card delivered when people are already on holiday.

If you fear getting lost in the avalanche of Christmas correspondence and online content, consider sending something before anyone else. Send out an advent calendar at the end of November, for example, or skip the Christmas wishes and be first to wish everyone a Happy New Year in January. Some businesses skip the Christmas party altogether and invite clients and partners to a New Year’s reception.

Whatever you’re planning, make sure it’s at the right time and in the right place. Your staff Christmas photo might be better off in your newsletter than on LinkedIn and your Christmas special offer should be communicated early enough for people to benefit.

We know…. That’s quite allot to think about, and not much time to do it! Good news! Our team can help!

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)