Creative Ways To Use Video Content In Your Marketing Strategy

Matthew 23rd July 2020 0 Comments

In 2020, consumers have been watching more video content than ever before, and its popularity is set to keep on growing. According to Smart Insights, by 2021 people will spend 100 minutes a day watching online videos.

In this article, we will explore a variety of creative ways you can use video marketing to build brand awareness, boost engagement and connect with your audience online.

User-generated videos

Sometimes it really can be as simple as asking your followers to post a video featuring your products, but sometimes, they might need a little bit of encouragement. Whichever way you get them to do it, make sure that when they do, you make the most of their content and use it to promote your business online.

‘How to’ videos

If we need to find out how a product works, how to fix something that has broken or how to make our favourite food, we can guarantee that Google will be our first port of call, and we know that we will always click on a ‘how-to’ video before clicking on a ‘how-to’ article.

Why? Because ‘how to’ videos generally provide the answers we are looking for quickly, and with minimal effort.

For videos ideas that are relevant to your business, simply type into Google ‘how to’ followed by something related to your industry. Google will list several ‘most commonly asked questions’ which you can then use to create videos for.

‘Behind the scenes’ videos

Many business owners and marketers are reluctant to post ‘behind the scenes’ videos in fear it will negatively impact their professional image. However, if executed correctly, a ‘behind the scenes’ video can provide the opportunity for businesses to demonstrate their personality and for customers to forge a connection with the brand.

A ‘behind the scenes’ video really is a great way to set your company apart from the competition, they are also fun and easy to make.


This could be with members of your team, your Director, or successful people in your industry. People love discovering things about other people, and an interview is a great way to do his.


Live stream a webinar about a popular topic within your industry, teaching your audience something new and allowing them to ask questions. This is a great way to build a connection with your audience while providing valuable content.

Product Videos

Provide your audience with valuable content such as demonstrating how your product works or showing your audience what they can expect from your product in real life.

People see great value in real content and are much more likely to buy something if they know what they are going to expect from it.

Video marketing really does have the potential to make a huge difference to your online presence by boosting engagement and increasing brand awareness.

Overall, we believe that regardless of technical ability or budget, all marketers should be creating video content to promote their businesses and build their online presence.

Want help creating social media content or developing a strategy? Contact our team today.