Developing a Marketing Strategy That Really Works

Avatar for administrator administrator 14th February 2018 0 Comments

In business, strategy is everything, we all know that. But when it comes to marketing, so many still take a ‘suck it and see’ mentality. Marketing trends are evolving continuously, which makes having a plan for your business, whether it’s revised quarterly or annually, more important than ever.

Shockingly, some 49% of businesses don’t have a clearly defined marketing strategy in place, particularly on the digital front, which can pose some rather underwhelming results in terms of engagement, customer reach and web traffic. Along with limited in-house resources and lack of content, lack of strategy is one of the biggest challenges that businesses have to overcome to find success online, so why is having a strategy so important? Here we take a look at the benefits as well as give you the advice you need to develop and implement a finely tuned marketing strategy of your own.

Why go all out with strategy planning

There are tons of plus points that go hand-in-hand with planning your marketing strategy to a tee. A great marketing strategy has the power to increase brand recognition, grow your market share, and enhance your online and offline presence. If the plan for 2018 is to break into a new market with your products or services, or get your wares out there to an entirely different audience, a marketing strategy can bridge the gap to successfully promote your brand a little further afield.

Your marketing activities are also certain to throw up plenty of useful information about your market and target audience. Customer buying trends and even competitive analysis are just two areas that can be explored to strengthen your brand and its offering for the better. Your marketing activities won’t fall on deaf ears with a well-thought-out and carefully timed strategy either. By using up-to-date and thorough market research as the basis of your strategy you can ascertain your target audience and identify the marketing techniques that appeal to them for better use of resources.

Getting started with your strategy

Developing a strategy that works for your business and its audience isn’t easy. If it was, everyone would be getting it right! It all starts with getting to know your brand, its offering and your target market.

Your market research will influence all areas of your business, so find the primary and secondary resources to understand your market, your audience and even your competitors. By getting to know your market you can identify which marketing channels really resonate with your audience and come up with a plan to capitalise on this. If you currently have an active marketing campaign, don’t scrap it completely. Analyse what works and what doesn’t, and use this to influence your new and improved campaign. In addition to using market research tactics to discover more about your market, take note of how your market is changing and how trends are influencing your audience. Here’s just some of the marketing changes to expect in 2018 to get you started.

With the right market research, strategies can be tweaked to perfection for maximum engagement, effectiveness and efficiency leaving you to reap the rewards mentioned above, and more.

Have a current marketing plan in place? Read this blog post to find out what to do when your marketing isn’t working as well as it should.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)