How to Generate Repeat Business and Brand Loyalty

Avatar for administrator administrator 19th October 2017 0 Comments

If you didn’t know already repeat business and building brand loyalty is where it’s at, and it’s not just within large corporations where customer retention is a huge deal. Repeat customers are responsible for generating half of the revenue of 61% of small to medium sized businesses. After the initial purchase, repeat customers are increasingly valuable, with the average loyalist bringing in 10 times more than their very first buy. Customers coming back time and time again also spend more with your company when compared with customers who only purchase with you once.

It’s not just increased revenue that repeat customers generate. Repeat business costs less to secure and loyal customers even help to promote your business with the most effective type of marketing around – word of mouth. The opinions of repeat customers can help you expand your range of products or services more effectively as well as gain a much better understanding of how to satisfy your target audience. In short, repeat customers are the Holy Grail, but how can you secure the repeat business that means your company doesn’t just survive but thrives?

Concentrate on nurturing leads

Just a couple of months ago we wrote an article about how lead nurturing, not lead generation, is the key to better business – take a look here – and the very same premise is essential for generating repeat business. Forget the soulless correspondence that most businesses use to touch base with their customers, get personal and craft a targeted, engaging message that really connects with people and gets them back to your website once more. Use your marketing materials to demonstrate what’s special about your business, not just to push sales, and open the door to new opportunities.

Keep in touch

However essential your products or services, it’s unlikely that your existing customers are thinking about your brand around the clock. Keep them informed and give them a nudge to say you’re still here with regular communication. This communication doesn’t have to be pushy or salesy, after all you’ve already secured business from them before, it can be something as simple as introducing a new product or service that you think they might like.

It’s all about the feedback

Finding out more about your customer’s experience when shopping with you is a great reason to get in touch and can provide valuable information that your team can use to make the whole process more satisfying next time round. Take the time to follow up after each first sale. Not only does seeking feedback demonstrate that you value their opinion as a customer, it also provides a great opportunity to deliver the aftercare and support that will really stick in their minds when they come to need similar products or services again.

Give them something worth coming back for

We all love a bargain and what better way to entice a customer back than to offer an incentive. From discounted prices for returning customers to existing customer only offers, making your loyal customer base feel like they are members of a special, valued club can make all the difference.

Keep your customers coming back for more with our help. Contact our team today to discuss your requirements, not forgetting to share this post with all your friends before you go!

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!



If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!


1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.


FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta