What to Do When Your Marketing Isn’t Working

Avatar for administrator administrator 18th October 2017 0 Comments

With the average marketing plan covering all aspects of lead generation, including advertising, sales, promotions and public relations, a failing strategy can make or break the success of your wider business model. The majority of businesses, regardless of their size or niche, rely on successful marketing to get their brand name, and the products or services that sit at its centre, out there to potential customers.

Whether your aim is to bring a new product or service to market; introduce your brand and its ethos to a wider, untapped audience; demonstrate why your business is better than your competitor’s; or to simply get your name out there to build on an already solid reputation, marketing matters. The net is full of examples of the marketing success stories that have made brands who they are today, but what if things don’t go to plan and your carefully curated strategies fall on deaf ears? Here we take a closer look at what to do when your marketing isn’t working so you can get back on track once again.

How to tell if your marketing plan needs a revise

If your company is experiencing the following, it may be time for a marketing plan revise:

  • Your company profits aren’t growing as quickly as you’d like, and as a result you aren’t gaining the market share your business ought to
  • The revenue generated by current marketing activities is difficult to identify
  • The buying processes, tried and tested routes to market and the drive behind previously existing demand is changing
  • Competitors have more successful marketing outcomes and a bigger brand presence than you with less effort
  • Returns are diminishing and so too is the success of your lead generation activities.

Why is your marketing not working?

There are many reasons why your marketing efforts may not provide the success and subsequent returns you desire. Lack of planning, no clear marketing direction, failures to identify target audience needs and the tactics that will resonate more successfully with them, single minded strategies, and limited marketing budgets are all common reasons why the average marketing plan doesn’t work. Pointing out the reasons why your specific marketing plan isn’t working however, is just the beginning.

What to do next

The success of some marketing strategies, such as many of the tactics used for SEO purposes, rely a lot on the time factor, but it is important to recognise why your marketing plan is failing and how to fix it if you have given more time where more time is needed.

Once you have identified the areas that need readdressing, focus your attention on market research and planning. The marketing world is particularly competitive and using your marketing to differentiate your brand from others vying for business in your sector is important, especially if you inhabit a congested marketplace. Use your findings to retarget your plans to fit your audience and adjust your messaging to interact with the people you are trying to reach. Segmenting your strategy is a worthwhile step also, and allows you to gain better results with individual audience segments and via more distinct strategic paths. By using more specific data as the basis of your marketing plan you can identify and control your strategy more successfully, pinpointing the components that work (and utilising them even more efficiently for better results) and the ones that don’t (adjusting or cutting them out of your plan accordingly).

Worried your marketing plan isn’t making the impact it should do? Let us help you find a better approach for your business. Contact our friendly team of marketing specialists today to get started.

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW