How can you get the most out of your marketing agency?
How can you get the most out of your marketing agency?
Would you like to know how you can make the most out of your marketing agency? Here’s everything you need to know to get the most bang for your buck!
Set Out Goals for Your Marketing Agency to Achieve:
For your marketing agency to know what you want to achieve from your marketing, you will need to set goals for them.
SMART targets are an excellent way for your marketing agency to see what you want your results to be like. SMART stands for Specific, Measurable, Achievable, Realistic, and Timely.
Specific:
You need to know yourself what you want from them, so be specific, is it SEO you want help with, or is it social media? Once you have established exactly what you want, you can be totally clear with your direction.
Measurable:
Whatever your goals are, you need to measure them to make sure they are working. This is where you will see improvements in your interactions or what you need help with.
Achievable:
You must ask yourself, are they achievable? Your agency cant guarantee that you will rank first in the search engine after two months of SEO, but they will always do their best.
Realistic:
Not only do your goals need to be achievable, but they need to be realistic. If you set unrealistic goals, you are setting your agency up for failure. Always set goals that are realistic.
Timely:
We recommend that the results from SEO will improve in 6-9 months, so you cannot expect the results to work in 2 weeks. Set an achievable time frame and evaluate the outcome at the end of your selected time scale.
Do not be afraid to ask your agency to try new things:
You cannot be afraid to ask your agency to try new things. They have your companies’ best interests at heart. They want you to achieve the goals you have set just as much as you do! They will be happy to help, and they love to hear from their clients. If you do not like the style they aim for, speak to them, and let them know. You do not have to signposts off until you are 100% happy with them.
Keep in touch with your marketing agency:
You need to understand how often you will be in contact with them. Who will you be communicating with? How often will you be communicating with them? Where will you be meeting them? Your marketing agency always wants to hear from you just as much as you want to hear from them. You will not be ‘annoying’ them by staying in touch with them. They understand you are putting all your trust in them to achieve your goals.
Ask for reports:
Getting reports from your marketing agency is an excellent way to see how well your campaign is doing clearly. Ask for reports if they are not already provided and read through them thoroughly when you get them. If you do not understand something on the report or are unsure of it, contact them. Book a meeting with them – they are not scary; they are here to help you!
