How to Define Your Target Audience

Avatar for administrator administrator 21st August 2018 0 Comments

You’ve got the product that you believe will change lives, and the passion to get you to the top, but you’re not quite ready just yet… Before your business venture can be successful, you need to determine your target audience, and for many start-up businesses, this can be easily overlooked.

We have devised 5 simple steps for you to follow to help you define your target audience.

Understand the customer problems you solve

To kick-start defining your target audience, understanding the problems you solve is key. Once you have established what these problems are, you can then work out what type of person is most likely to encounter these problems.

Use demographics

It goes without saying that you wouldn’t try and market a skydiving experience to couples aged 70 and over, or a couples holiday to single students under the age of 21. Establish the demographics of your target audience by asking yourself the following questions:

– What age range are you targeting?

– Are they male or female?

– What is their marital status?

– What is their occupation/profession?

– What is their income level?

Determine target customer psychographics

This can be a little trickier to guess as this is based more on the personality types of your target audience, however, this is just as crucial, especially if your product is niche. Think about the interests, likes/dislikes, attitudes, and opinions of your target audience to help define customer psychographics. For example, if you are marketing a reusable drinks bottle your ideal audience would be people concerned about climate change and product waste.

Determine a target location

Determining where your target audience is situated will help you with location-based marketing campaigns. For example, a small start-up business may look to target customers within a 20-mile radius of their town during the initial few months. Eventually, this can be increased, and as the business develops further, they will be able to identify where most of their customers are located so they can specifically target those areas during future campaigns.

Look at the competition

Take a look at some of the successful companies in your industry and establish who their customers are, what their customers are willing to pay and how they best communicate with their customers.

Also, check out their social media pages and reviews online to understand what their customers are saying about them, to help identify any weaknesses that you can turn into an opportunity with your business.

As the marketplace is everchanging, you’ll want to make sure you keep learning more about your target audience to stay ahead of the game. Re-evaluate your target market every six to twelve months to ensure your marketing strategy is the most cost-effective is can be. Need help? Get in touch today.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)