5 Marketing Lessons Small Businesses Can Learn from the Big Brands

Avatar for administrator administrator 16th August 2018 0 Comments

Being a small business can be hard, being a new small business can be even harder. From learning to take your firsts steps in your early years, to learning to drive a car later on; the majority of what we learn in life is from our elders, and marketing your small business is no different. Here are five lessons you can take from the big brands…

Create a strategy

“We’ll print 10,000 leaflets and post them around the local area until they run out” is not what you’ll hear in the marketing department of any big brand. Big brands don’t work from week to week, jumping from idea to idea, they create clear, concise marketing strategies. Large corporations have done their research, they know their target audience, and they set goals and come up with measurable steps to achieve those goals. Having a clear marketing strategy in place is bound to bring nothing but success for your business, and ensuring that you have an accurate way of measuring how well the marketing efforts are performing is key to developing your business further.

Always listen to what your customers want

Customer feedback is invaluable, both positive and negative. Knowing what your customers have to say helps shape your business for the better, and after all, you are here because of your customers. By listening to your customers, you will show that you value them and their opinions, and by shaping your business around your customer needs, they will be less likely to look elsewhere.

Never underestimate the power of social media

On social media, news travels fast! Every business should be on social media, as it’s a completely costless way to get your business ‘out there’. Social media is one of the best ways to encourage engagement and user-generated content. Take Coca Cola’s ‘Share a Coke’ campaign for examples. The company printed just under 1000 different names on their bottles to encourage consumers to purchase a bottle with their name on. Shortly after the campaign was launched, social media was flooded with images of peoples personalised bottles. This was a simple yet effective way to get consumers promoting their product using social media, without harsh advertising techniques.

Be aware of your competitors but don’t follow the crowd

It’s vital that you know who your competitors are, and you keep track of what they are doing to pull in customers. If you want to be noticed, you need to be different and think outside the box. Heineken’s ‘Worlds Apart’ campaign is a great example of a big brand stepping away from the norm and taking controversial marketing by the horns. The campaign is based around a social experiment, taking people in pairs with opposing beliefs, who were then asked to undertake an activity together. At the end of the activity, their opposing views were revealed, and they were then given the option to sit down together and discuss their controversial views over a beer. At the end of the experiment, each and every pair decided to discuss their differences over a bottle of Heineken. The video earned over 14.5 million views and a huge amount of exposure for the brand.

 Offer something in return

The best way to engage with consumers is to offer an incentive. Receiving a discount, complimentary product or the chance to win something is a great way to entice buyers. A great example of a big brand employing this strategy is the online clothing brand, ASOS. The fashion brand asked followers to use the hashtag #AsSeenOnMe when showing off their latest purchases on Instagram, for a chance to be featured on the ASOS Instagram feed. ASOS demonstrated perfectly that you don’t need to offer something big and costly to grab the attention of consumers.

Need a little help to ensure your marketing efforts capture the attention of your audience? You’re in the right place, get in touch with our team today to discuss your requirements.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW