It’s Not Just About Online – the Effective Offline Media Guide

Avatar for administrator administrator 23rd August 2018 0 Comments

Living in a digital era where the online world is the bread and butter of business life, it’s easy to believe that offline marketing methods are a thing of the past. Just because you run a business online, doesn’t mean you should forget about these great offline marketing methods that once helped the big brands get to where they are today.

Networking

The power of face-to-face interaction is huge. We remember the conversations we have in person much more than the interactions we have online. Putting a face to the name is a great way to help build business relationships and give your business some personality. Make sure you are aware of all the relevant networking opportunities in your local area and you are actively attending as many as possible to engage with other business-minded individuals to help generate future leads or referrals.

Print advertising

Although it’s much more difficult to track the return on investment for print marketing than it is for online adverts, it doesn’t mean to say it doesn’t deliver results. Ensure you are running your advert in a publication that targets the same audience as you. To help catch the attention of your target audience, aim to include coupons or offers to incentivise readers and generate new leads.

Cold Calling

It’s dreaded by most, but as well as helping to secure sales, cold calling can actually help you build business relationships. Cold calling is a much better way to initiate an interaction between you and the decision-maker, rather than sending an email they can simply ignore. To ensure your cold calling efforts don’t go to waste, prior to picking up the phone determine what you are going to discuss and always research each company individually.

Direct mail

Direct mail campaigns are highly targeted and can be tailored to a specific location or audience. Even with the digital world taking over, direct mail campaigns are still very much a popular means of marketing. Don’t just send a boring letter that will more than likely get mixed up with unopened junk mail – be creative and design something unique. There are software solutions out there that can personalise these mail campaigns to reduce the risk of your carefully created design getting caught up with junk mail.

Sponsorships

Providing sponsorship for a local charity event, sports team or festival is a great way to throw your business name out into the community, capturing audiences and exposing them to your products or services. It’s not just the businesses with the biggest budgets that can utilize sponsorship opportunities – sometimes something as small as offering temporary office space for the organisers will suffice.

Trade exhibitions

Consider attending trade exhibitions where you can network with other like-minded business leaders and prospective customers. It’s also a great way to suss out the competition and get a gauge of what they are doing to pull in customers and to also get a sneak peak of their marketing material. It’s essential that you come prepared with an army of business cards, leaflets, brochures and vouchers to maximise lead generation.

Developing a strategy that works for your business and its audience isn’t easy. Don’t take on marketing your company alone, let us help with planning, execution and campaign review. Get in touch today!

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW