Increase Customer Loyalty Online in 5 Easy Steps

Avatar for administrator administrator 20th February 2018 0 Comments

Repeat business is certainly where it’s at – we recently explored that very topic in this blog post. 61% of small to medium sized enterprises said that more than half of their revenue comes from repeat customers, yet still so much focus is put on reaching and engaging with new consumers for better business success. Loyalty is the key to not only getting customers but keeping them for the long term, with the relationships established leading to that coveted repeat business that every company craves.

According to Marketing Tech Blog, loyal customers are worth 10 times more than their first purchase. But, just like finding customers, keeping them coming back for more isn’t easy. Loyalty isn’t generated, it’s earnt, yet there are still a few steps you can take to boost loyalty throughout your customer base.

  1. Put the customer experience first

Whilst generating revenue is the main aim of entering the business world, putting your customer and their experience first will reap more than just financial rewards. Lifelong customers will appreciate a great customer experience, whether that’s delivered in store or online. Make sure you always strive for excellent, transparent and supportive customer service, and customer loyalty will follow. With your customer service offering, always aim to exceed expectations, with new and existing customers alike.

  1. Create a community

The possibilities for creating a community around your brand are endless thanks to the digitally driven age in which we live. Social networking in particular provides the perfect platform for creating a community as well as an effective way to start and continue the conversation with your customers. User generated content works well here, and shows that your company cares about the insights of your customers and their interactions with you.

Finding the right social network for your community is of course key. You want to choose a platform that your audience uses and really engages with.

  1. Stay in touch

As well as using social media to interact with your audience on a regular basis, email marketing is a great route for you to keep in touch. Whether you’re sharing news about a new product or service that may be of interest or gathering feedback regarding a recent purchase, a well-timed, carefully crafted email is the way to go.

  1. Keep it personal

A personalised note, whether delivered via a social media post or email marketing campaign, can go a long way in helping you connect with your customers. According to a recent study, personalised emails in particular have a transaction rate that’s six times higher than their generic counterparts. Your customers will appreciate personalised messages, making the chances of securing their loyalty even higher.

  1. Put your expert hat on

Being the expert in your field can inspire loyalty in new and repeat customers alike, yet still so many businesses aren’t doing all they can to capitalise on this. Your company blog offers the perfect starting point, so don’t be afraid to write about key topics within your industry and common customer queries to get ahead. Working with other influencers within your industry could also up your authority.

Want more top tips from our team? Check out our blog and social media channels for the latest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW