Default Ad-Blocker Launched – Even Google Hates Adverts!

Avatar for administrator administrator 19th February 2018 0 Comments

We’ve all been the victim of an annoying full-page or auto-playing video ad that just won’t go away, but thanks to Google’s latest initiative, these intrusive ads could quickly become a thing of the past. The company, which seems to have its fingers in many pies after teaming up with WordPress amongst other things recently, has launched its ad-blocker to ensure adverts don’t interrupt the browsing experience.

Used in the Chrome web browser, the ad-blocker will prevent ‘disruptive’ ads from becoming a nuisance to users. The choice of ads displayed will be determined by the Coalition for Better Ads (CBA). This coalition isn’t just a Google thing, Facebook and other companies are also in on the act, but how will the move improve the user experience? And what will it mean for businesses who use these ad types?

Just how annoying are these ads?

Well, from personal experience, very annoying! But it’s not just the odd person who has a not-so-flattering opinion of full pagers and auto-players. A survey of North American and European browsers found that the annoyance caused by intrusive ads is much more widespread.

The research, which saw more than 40,000 web users share their opinion, found the most intrusive ads were full-page advertisements that prevent you from seeing the content displayed on a page. Flashing, animated ads also ranked highly on the aggravation scale. Many reported a problematic experience as a result of full-page and flashing ad presence.

The study analysed both desktop web and mobile web experiences, finding the same issues and consumer preferences remained regardless of the device being used to browse.

How will this affect the digital environment?

The digital environment will no doubt change for the better for consumers looking to browse content with limited interruption from ads and enjoy a better customer journey as a result. However, the businesses who promote their products or services using these ad types will see the work of the coalition a little less favourably. As part of the initiative, sites that host ads that are found to be intrusive or disruptive have 30 days to remove them before automatic blocking occurs. Users can however still see the blocked ads, if they’d like to, by disabling the ad blocking setting, which will be displayed as a notification by Chrome.

It is important to state that ads are not being blocked across the board. Advertising content that does not meet the Better Ads Standards will only be blocked.

CBA isn’t the first ad-blocker

This automated ad-blocking move isn’t the first of its kind. Whilst the Coalition for Better Ads has made news because of the huge tech names behind it, rival firm Adblock Plus has been doing the same thing for a number of years. Of course, Adblock Plus’ response to the news of the CBA-endorsed skimmer is “we do it better”, and after the publication of a CBA white paper it appears they may have a point.

The white paper found that while the Chrome ad skimmer blocked 16.4% of selected ad types, Adblock Plus blocked 92.7%, meaning those looking to browse with as little ads as possible may be better off with the lesser known alternative.

Want more tech news just like this? Keep up-to-date with the latest by browsing our blog or joining us on all the social networking favourites.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW