How to Optimise for Voice Search in 2019

Avatar for Matthew Matthew 27th May 2019 0 Comments

Voice Search is more popular than ever thanks to the rise in Smart Devices and Smart Speakers, so it’s a wise marketing decision to turn your attention to making sure your content can be found via Voice Search, below we list how you can optimise for Voice Search in 2019.

Claim and optimise your Google My Business Listing and other local listings

Voice search is inherently local, with queries like “what’s showing at the cinema?” or “Where’s the nearest pizza place?”.  Google Assistant will check your location and look through the list of Google My Business listings, and will pick the one which is the most relevant, or most optimised. Other Voice assistants such as Amazon’s Alexa and Microsoft’s Cortana use Bing to search the web, so it’s essential you check your Bing Maps listings and other directory listings to make sure that the content displayed is correct and relevant.

Add Schema Markup to your site

Schema markup is a big part of SEO, so it makes sense that it’s also one of the driving forces behind Voice Search.

Adding schema markup allows Search Engines and Voice Assistants to pick up key parts of your page. For example, if you’ve posted a recipe on your site, you can optimise it with structured data (schema), such as: how long it will take, the ingredients needed and the instructions. This will allow the voice assistants to pick up this content and show it to the user.

Optimise for Mobile Searches

With mobile being the most popular way to search, you’ve got to make sure your website is fully optimised for mobile. This doesn’t just mean creating a responsive website, but also making sure that your website has reviews and the correct address across the board.

Try to keep your keywords natural

Voice searches are more natural than text search, which means that your keywords should reflect that, by optimising your pages with natural language keywords, you’ll find it far easier to rank for Voice Search queries.  When you perform keyword research, rather than solely looking at metrics such as Search Volume and Seasonal Trends, look at whether the keyword is conversational.

Implementing Organic Search tactics

Just because Voice Search is new and different to standard Organic Search, doesn’t mean you should start slacking when it comes to standard SEO. A well performing site, which is well optimised should have no problem ranking for Voice search terms. You may have to do some tweaking to your content and meta data, but that’s part of normal SEO best practices anyway.

As Smart Devices and Assistants get smarter your content should too, but as long as you stick to SEO best practices and keep your content regularly updated, you shouldn’t have a problem with ranking for Voice Search queries. At Square Media, we love to see the developments of Smart Assistants as they get better and skill sets get deeper.

Here at Square Media, we pride ourselves with being expert Search Marketers, keeping up to date with the latest in Digital and Search Marketing. If you’re looking for someone to optimise your SEO, whether it’s for Voice or standard Organic search, we’re more than happy to help.

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW