The benefits of outsourcing your marketing
Wondering if outsourcing your marketing could be right for your company? Over the last few years, it has become increasingly popular. It offers a variety of great benefits, especially for small and medium-sized businesses. Here are just a few advantages it could provide your business…
There’s no long-term commitment
When you outsource your marketing, you usually sign a retainer agreement that you can terminate or pause at any point, providing you give prior notice. This means that you are not committing yourself to a long-term contract and therefore, you can free up or pause funds if you ever need to.
With an outsourced marketing team, you are not paying for any costs. No full-time salaries, no rent, no office equipment and no utilities. This is especially great for home-based businesses and business that offer practical services and have no ‘base’ such as a plumber as it doesn’t require the investment in an office space to acquire marketing services.
Access to a broader range of skills
When you enlist the help of an outsourced marketing team, you are getting just that – a whole marketing team. This means graphic designers, web developers, social media managers and SEO & PPC experts all at your disposal.
This is something that many small to medium-sized businesses just could not afford if they were to invest in each specialism.
When outsourcing, you have the ability to very quickly ramp up or down your marketing activity and spend, depending on your current situation. Which is great for times like these when we don’t know what is just around the corner.
You pay for what you need
Sometimes businesses do not require a full-time marketing team or a full-time member of staff; they just need a few hours of marketing activity a week. When you outsource your marketing, you only pay for the hours you use, which will maximise your return on investment.
Think outsourcing your marketing might be for you? Get in touch with us to discuss how we can help you and your business.