Is it Time to Hit Refresh on Your Company Logo?

Avatar for administrator administrator 19th November 2017 0 Comments

With a recent post on Imgur charting the logo evolution of some of the world’s best known brands, it’s obvious that embracing change when it comes to branding isn’t the ‘nail in the coffin’ that it’s often made out to be. If done correctly, changes in branding are good for both company and consumer, strengthening brand identities to capture a greater market share.

We’ve witnessed first-hand the reluctance companies have when altering their brand identity and some of our clients never, ever want to update or refresh their brand, no matter how many advantages you present. Logo wise, our team has seen pretty much everything, Word clipart imagery and all. Whatever your business size or niche, ensuring that your brand is constantly evaluating its identity and keeping it up to date is vital, as our essential guide will prove…

Why is a good logo important?

The power of branding is there for all to see. Your brand should after all be the simplest answer to the questions potential customers have about what you do. Communicating, managing and developing your brand identity should be a part of your operations, but you don’t have to analyse tons of statistics to get to grips with why a good brand, and more specifically a good logo, is important.

Understanding the simple fact that humans are visually driven – studies have documented that whilst words work, visuals are processed far faster by the human brain – should be enough to push the evolution of your brand up your list of priorities. The content and design of your website is one thing, but without a great logo, you won’t achieve the memorability that savvier competitors are achieving. Memorability creates loyal customers, and that’s what every business wants, right?

What are the signs that my brand needs a refresh?

While the evolution of your brand should be a continuous thing, many think that logos have to remain the same to ensure that familiarity and memorability that keeps customers coming back and demonstrates to new consumers that you’re a long-established market leader that they just have to do business with. Yes, you want your customers to recognise your logo, even with the odd tweak here and there, but evolving your identity will show that you are keeping pace with not only the modern world and your market but what your customers need.

If any of the following statements apply to your logo, then it may be time for a change:

  • Your logo isn’t just a representation of your brand, it’s a time travelling experience
  • Your market has moved away from what your current logo represents
  • Your current branding is overcomplicated – sometimes simplicity is better
  • Your brand identity doesn’t show your evolution or journey as a business so far
  • You recently rebranded but didn’t update your logo and now it’s not in sync.

How do I get started?

We’re not going to lie to you, altering your brand identity and creating a logo that works for your business and its market position, industry and customer base isn’t an easy task. However, by remembering that simplicity is preferred by modern day consumers, and testing, tweaking and testing again (and again) you can achieve better representation of what your business is all about. Don’t forget, we can help with all your branding and logo design needs so if you’re ready to refresh, give us a call.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)