Tips For Creating A Great Content Calendar

Avatar for Matthew Matthew 4th November 2020 0 Comments

Having a social media content calendar is undoubtedly the best way to plan and organise your upcoming content for the year.

 

A well-planned social media content calendar will not only help build brand awareness, increase followers and maximise engagement, but it will also ensure that your social presence is consistent and timely.

 

The most challenging part of creating an abundant social media calendar is generating enough relevant ideas to fill your schedule for the entire year.

 

In this blog post, we share our top tips for creating a great content calendar that will see you through the entire year.

 

Create a calendar

The first and most crucial step to creating a great content calendar is actually having a calendar.

 

This might seem like an obvious step; however, you would be surprised at just how many people actually have their entire content calendar written in notepad/word doc. 

 

You don’t have to create a calendar from scratch. There’s an abundance of ready-made excel calendar templates online that are free to download. Find a template you like and use that as a starting point. You can brand it up, add colours and make it look more appealing if you want to.

 

By having an annual calendar in front of you, it will help you visualise the year as a whole rather than just the weeks ahead, which makes planning content so much easier.

 

Determine a posting frequency

You can post whenever you feel like it, but that will more than likely lead to random, sporadic posting, and it is highly likely that you will end up forgetting from time to time.

 

That’s why you need to determine a posting frequency. 

 

Do you want to post three times a week on a Monday, Wednesday, or Friday? Or maybe you want to go all out and post twice a day, every day?

 

Whatever frequency you choose, plan it in the calendar and stick to it.

 

Plan in advance

It’s always best to schedule your social media posts a few days (or weeks if you can manage it) in advance. By doing this, you can not only save yourself time in the long run, but you can also plan ahead.

 

There are some great scheduling tools out there, such as Hootsuite and Buffer, both of which have a free plan.

 

 

Keep evergreen content at hand

It’s always great to have evergreen content at your disposal for the times when you are struggling for ideas, or there just isn’t much going on. 

 

Evergreen content is the type of content that is always relevant, and it is not tied to a specific date or time.

 

Save this kind of content for the times when ideas are sparse. 

 

Plan a calendar of key dates and awareness days

This is a fun one. 

 

Go through the entire annual calendar and pull out awareness days, key dates in the year and annual milestones.

 

Once you have done this, your schedule will suddenly become full of ideas that you can start planning fun posts for, without that much thought!

 

Look at your competitors

Now, we are in no way saying that you should copy your competitors… ever. But, a sneak peek will certainly help you produce bigger and better content.

 

Taking a look at what they are doing can help you to establish what works and what doesn’t work.

 

Think of your competitors as the test run that you didn’t have to take.

 

Follow social media trends

If you have your own personal social media, then this won’t be hard to do. Although this isn’t really something you can plan for, but you can allocate time in your diary to look for daily / weekly social media trends.

 

Piggybacking off trends will guarantee that your content is RELEVANT.

 

Start thinking about what you want to do this time next year, NOW!

It’s almost Christmas, and we are sure there are already things you wish you had done (marketing-wise) for this year…

 

Well, note them down in an ‘ideas’ document so that you have some ideas as a starting point for next year

.

This doesn’t necessarily mean you need to start putting things into action a year in advance, but it will definitely benefit you to start thinking about what you want to do, at the very least.

 

Don’t put things off

Benjamin Franklin once said: “By failing to prepare you are preparing to fail.”

 

It’s so easy to think to yourself “it’s six months away, I can do that another time'” but really, six months is nothing, and before you know it, that time you were putting off will slap you right in the face, and you’ll be wishing you’d just got it done.

 

Planning really is the key to success.

 

Monitor the success of your posts and create future posts accordingly

This is one of the best tips we can give you.

 

It is so important to monitor the engagement levels and the success of each post you put out there. If you know something has been a flop before, why would you bother taking the time to do it again in exactly the same way?

 

On the other hand, if something has been a success, then do it again! You know it will be well received, so why not?

 

Don’t always try and sell

Try to view your content as a means of brand awareness and a way of interacting with your customers, rather than a sales avenue.

 

Create a nice balance of sales, fun and relevant posts so that your audience won’t get bored.

 

Provide your audience with a variety

Provide your audience with different content regularly. Share jokes, blogs, tips and tricks, so you are always proving new and engaging content.

 

If you are struggling for content ideas, check out this recent blog post: 20 Social Media Content Ideas You Can Save For Later.

 

Throw some fun into the mix

Every so often, you want to surprise your audience with something fun, like a competition once or twice a year.

 

This will not only provide great content for the period OF the competition, but it will also give you a heap of great content during the lead up to the competition.

 

There’s nothing wrong with an occasional throwback

You don’t always have to create content from scratch. Repost an old blog, share an old photo or a throwback to a previous event.

 

Save this kind of post for a time when you are struggling for ideas, or there’s a gap in your calendar.

 

Ready to start building your social media calendar? 

 

We know sometimes you have all the hopes of managing your social media yourself (which of course is the reason you’re reading this), however, occasionally things get in the way, and that just isn’t possible. 

 

And that’s okay…

 

We can help you. 

 

We love creating social media content, and we are always looking for new businesses to work with and create content for.

 

If you would like our help creating a great content calendar for 2021, get in touch with us.

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW