Top 5 Content Marketing Tools

Here at Square Media, we are more than aware that no content marketing tool can supplant that of a strategic and skilled human. However, having the right technical tools can certainly help you get your work done easily and with more proficiency!

Most importantly, remember that there are hundreds of tools available to you; some free or cheap and some rather expensive. The more important question to ask is… “what is the best tool for my specific scenario?”

With WordPress accounting for nearly 30% of all websites around the world it is obvious that it is the most commonly used Control Management System in the world. In its essence WordPress is an open source CMS that allows you to host & build websites, it contains available plugins and a template system meaning you can customise any website for any business, blog, portfolio or online store.

Grammarly is a terrific tool which allows writers, job seekers and other professionals to proofread & edit their publications for grammatical and spelling mistakes. Grammarly scans for 250 type of spelling, grammar & punctuation errors whilst enhancing vocabulary usage.

One of the advantages of Grammarly is you don’t need to be a computer whizz to figure out this piece of software! Essentially all you have to do is install the plugin or browser extensions and then you are good to go.

When we talk about content marketing tools, we must not leave measurement out of the discussion. Google analytics is one of the most widely used digital analytics platforms online.

Not only can you use it to track goals like contact form submissions, you can also set up behavioural events like scroll depth…

Canva is a great option if you want more than just stock imagery, with Canva there is no longer the need for amazing graphic skills. Canva already comes with templates and predesigned graphics, making it a great tool for all kinds of content marketing such as social media and blog imagery; it is essentially an all-purpose design tool.

Hootsuite is one of many tools out there referred to as a “Social Media Management Tool”. It helps you to keep track and manage your social outlets in one hub! It can enable you to monitor what people are saying about your brand and help you to respond instantly.

Hootsuite recently came out as the top social media management tool with over 20% of companies saying they use it to manage their social media.

What you have to remember is tools such as these will not solely solve a poor strategy plan or a bad product but instead will assist in the getting the job done with a higher degree of efficiency!