Your complete guide to chatbots

Avatar for Lily Lily 26th February 2020 0 Comments

What are chatbots?

A chatbot is a service powered by rules and sometimes artificial intelligence that we can interact with via a chat interface. This form of service can be run in several ways, from functional to fun. Chat bots are useable across multiple platforms such as Facebook, Twitter and even on your own website.

Getting started with chatbots

Define what your overall goal is. This will help you to identify what responses you want your chatbot to provide to your audience. Are you looking to resolve customer service issues? Promote a new product? Or generate quality leads?

Your next step is to decide which platforms you want chatbots to perform on. To start you off, you could consider the following options:

  • Your website
  • Facebook Messenger
  • Twitter Direct Message

Next, figure out what content you’d like customers to engage with throughout the chatbot interaction.

Try starting with FAQs. Think about what questions customers are likely to ask your chatbot and go from there. The best way to do this is to go to your competitor’s website and think about what you want to know from looking at their website.

The welcome message is incredibly important for engaging users and getting them to respond to your bot. If your welcome message is boring, then there is literally no point in having a bot on your page.

Value of Chatbots

One of the best ways to stay relevant in the modern era is to automate as many of your processes as possible. The true value of chat bots comes from the overall ability to automate conversations with potential new consumers.

By automating conversations that would otherwise require an employee to answer, organisations save time and money that can then be allocated to other efforts.

Think through some of the questions to ask that will route your visitor to the best possible solution. These questions vary by business type, but some common ones are:

What problem are you trying to solve?

What are your goals?

Where are you located?

Examples of Chatbots

As we previously alluded too there are a number of ways that chatbots can be utilised, such as the following:

  • Weather bot. Get the weather whenever you ask
  • News bot. Ask it to tell you whenever something interesting happens
  • Personal finance bot. It helps you manage money better.
  • Life advice bot. You tell it your problems and it helps to give you a solution

It may seem stupid but don’t forget to try your chat bot out before you set it live. Make sure it works and your customer is going to be able to understand and not be bored.

Avatar for Lily
AboutLily
Marketing Executive

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW