Why Do I Need Evergreen Content?

Avatar for administrator administrator 12th December 2019 0 Comments

Let’s start by explaining what evergreen content is. Simply put, evergreen content is easily found by search engines without the need for regular updates. Evergreen subject matter remains relevant with either broad or specific appeal and it is not time sensitive. Health and fitness are two good subjects for evergreen content. There is no expiry date on people wanting to know about healthy eating and exercise programmes.

What does it do?

Good evergreen content can continue to drive traffic to your website and hold a high-ranking position, months or even years after it was first published.

What should it look like?

Writing evergreen content around keywords that bring value, will direct readers to your website. For example – ‘how to make a Martini’. This is an iconic cocktail also made famous by the character James Bond. People new to the 007 film franchise or trying cocktails for the first time will always be looking for ways to recreate this drink.

What not to do?

Don’t use statistics, trending items, clothes, fashion or anything related to popular culture. Remember the saying ‘a week is a long time in politics’ the same goes for elections and Brexit – eventually they will be over. These subjects are usually fleeting, experiencing extreme high interest for a while, before they plunge into obscurity as the next shiny thing takes over.

Make sure the content is relevant to your business. Advice about making cocktails is not something people want from the garage they need to service their car.

Examples of best practice

How to….. advice or Tips – e.g. Getting your website found

Explaining your industry concepts – e.g. why is the milk so far from the supermarket door?

Instructional videos e.g. how to separate an egg

A new spin on an old subject e.g. 10 reasons you should get a dog

It makes good sense to have evergreen content because it will:

  • Drive prospects to your sales funnel
  • Bring a continuous flow of traffic to your website
  • Improve your search engine rankings
  • Position your company as an industry leader
  • Connect your audience on social media platforms

Once you have chosen your evergreen content make sure you select the keywords best suited to your subject. It’s a competitive market so do your research and don’t forget about SEO (Search Engine Optimisation). Check the ranking periodically to see if your content has slipped, there are several online trackers you can use for this.

Using evergreen content is one of many ways to improve the quality and status of your website. Check the rest of our website for other useful marketing tools below:

  • A round-up of the top 10 digital marketing trends of 2019
  • Our top tips for writing effective blog posts
  • Backlinks: What are they, what benefits do they bring and how you can get more of them?
  • Schema or Structured data: All you need to know and why it’s useful for SEO.

If you’re in need of SEO & Blogging help, why don’t you get in touch with our friendly team! We’ll be happy to help & give advice!

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW