Hiring Freelancers & Contractors – The Last Marketing Agency Taboo?

Avatar for administrator administrator 30th August 2017 0 Comments

As an agency, we pride ourselves on delivering a transparent service to all our clients. Our team consists of a vast range of specialists all of which have their own parts to play in the delivery of our many services. We hire freelancers and contractors to cater to the needs of our clients too – yes, we said it! Unlike the huge proportion of businesses that do the very same thing, it’s not a fact that we’re afraid to shout about.

Of course, we were like that once, and in most cases would hide our use of contractors and freelancers from our clients and competitors due to the negativity felt throughout so many industries. But with freelancing and contract work becoming an increasingly attractive option for UK workers, we’re guessing that many more businesses are hiring self-employer contractors and freelancers, and keeping schtum.

The stats that say everyone does it

Figures from the Office for National Statistics (ONS) revealed that the freelance, independent and contract industry has grown by 25% since 2009, growth figures that far surpass the expansion of the UK automotive industry. The sector is now estimated to be worth some £109 billion annually, with the freelance arm of the industry alone providing £30 billion of added value to the UK economy according to the Self-Employed & Freelancer Association (IPSE). If trends continue to rise in this manner, more than 50% of all workers in the UK will be freelancers, contractors or independent professionals by 2020.

It’s not just in the UK where the freelance and contract industry is booming. Across the pond, in the US, there are currently 53 million individuals taking on supplemental, temporary, project-based or contract-based work – that’s approximately 34% of the US’s workforce. Worldwide, freelancers and contractors are being used across a wide spectrum of industries, not just by marketing and advertising agencies.

They’re more important today than ever

Using freelancers and contractors goes hand-in-hand with a number of benefits. Not only does it allow businesses to keep their overheads as low as possible, it also provides a flexible way of working favoured by both company and contractor alike. With the recent and continuous structural shift in the UK economy, it’s no wonder that freelancers are finding a steady flow of work from companies across the country. Thanks to low overheads, even when times do get tough businesses have a chance to bear the storm and come out at the other end.

The lower overheads also mean that products and services can be priced competitively to save clients with varying needs A LOT of money. For marketing companies like ourselves in particular, the capacity to work on-demand as well as fulfil retainers on behalf of our clients means business can grow from strength to strength, whatever requirements a project dictates.

There’s no such thing as a ‘jack of all trades’

One of the main reasons we hire freelancers and contractors is that they are experts in what they do. As an agency we don’t try to be a jack of all trades, instead we enlist help from experienced and knowledgeable specialists based internally and externally to deliver the best possible service to our clients.

Our network of freelancers and contractors is carefully selected by us. All of our freelancers are vetted and we use them within our business on our own stuff before we even let them near a client’s work. We can vouch for them and what they have to bring to the table.

We operate a strict relationship with our contractors, and use in-house reporting, tracking systems and agreements (including NDAs) to ensure all our freelancers operate in accordance with our high quality standards and our client’s. As a company, we actively invest in our contractors and freelancers – after all, they’re apart of the team – providing training, generous pay and bonuses where deserved.

It’s bloody normal!

As a client reading this the inevitable question on your lips at this very moment has to be – What are we paying you for then?

We aren’t just an outsourcing agency, far from it. We have in-house expertise, and our selected freelancers and contractors act as an extension to that to fill the gaps in our skillsets. We are marketing experts, providing the correct advice and tools to achieve carefully devised strategies. Freelancers who excel in what they do are able to provide a much higher standard of service than we could trying to cobble things together ourselves.

We vet our contractors and only use freelancers we trust. All play an active role in our company, demonstrated by the fact that most of our freelancers have direct client communication from time to time and even attend meetings on our behalf. We manage the entire relationship to ensure strategies are not only devised but managed and measured to the highest of standards.

Like our honesty? Share this post with your friends. Don’t hesitate to get in touch if you need assistance with your own marketing activities. Our team of specialists, contractors and freelancers would be delighted to help!

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW