Listicles – A Content Marketing Must?

Avatar for administrator administrator 8th September 2017 0 Comments

All aspects of content marketing & SEO rely on one premise – that the content you write is not just great but based on the right subject matter and published in the right place at the right time. There are many types of content that are being used to achieve just that, but one very underrated format type has to be ‘listicles’.

Listicles are powerful things in the content marketing world, and have been at the very forefront of activities for the savviest companies for a few years now. But why exactly do they work, what are the benefits of introducing listicles to your on-site blog or off-site content, and how can you ensure your listicle is effective, influential and full of content that people actually want to read? We answer this and more right here…

Why listicles work

Our brains love lists – that’s a fact. As humans, we process information spatially, and remember it more easily if it is written in numbered or bulleted points. Lists are everywhere in our everyday lives so can we blame them for infiltrating the net?

Lists have become the bread and butter of so many sites to date, with BuzzFeed and Listverse just two of the platforms providing do-overs of the humble list format across so many different subjects.

Lists give readers more ways to interact, with even the most complicated information, engaging reader directly and inviting them to connect the dots. Lists are digestible for all readers, regardless of their interests or age range, and provide a table of contents style for scanning or something more thorough for those that wish to read the full piece.

The power of the listicle

There are many benefits that go hand-in-hand with the use of listicles in content marketing. Not only do listicles give readers exactly what they want with headlines that are to-the-point and body content that is filed neatly under appropriate, easily digestible numbered or bulleted subheads, they’re perfect fits for our super short attention spans. The average human attention span has decreased in recent years, falling from 12 seconds to eight seconds in just five years. It’s even shorter than the average goldfish attention span, which currently stands at 9 seconds!

Listicles not only appeal to our brains, they have had proven results for content marketers. The use of listicles has led to greater traffic and lower bounce rates for many companies, as well as a quick and easy marketing solution for content creators.

Our list of top tips

Here’s our own mini-list for creating a listicle that your target audience really wants to read:

1. Don’t be afraid of the humble ‘how-to’

How-tos are still very popular and equally as effective. After all, how many times have you Googled how to do something? Create your own industry specific how-tos and watch targeted traffic flow in.

2. Aim to be the most interesting

Whether you are broaching an evergreen topic or want to focus on something more topical, making your listicle and its subject matter as interesting as possible is vital. Aim to be the best, most interesting and most popular when pinpointing topics for your audience.

3. Use personal experiences

Taking a more personalised approach is another way of defining your experience when covering the topics that are important to your industry and audience. The listicle is a great way to present these stories.

4. Incorporate videos to add further interest

Listicles don’t have to be plain text. Jazz up your offering with videos and provide entertaining snippets that keep visitors reading, or should we say, watching.

5. Add influencers to the mix

Influencer marketing is becoming increasingly more important, so why not throw in a few mentions to widen your reach further.

Want more content marketing tips? We’re full of them; check out our blog and social media channels for the latest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW