The Power of the Landing Page

Avatar for administrator administrator 6th August 2017 0 Comments

The digital marketing world is full of jargon and abbreviations, and just one of the terms that may leave you stumped is the humble ‘landing page’. Landing pages are an integral part of PPC, SEO and marketing in general (there we go again with the acronyms). Landing pages are a great way to generate targeted traffic when used correctly, and can provide a great snapshot of the products or services that you provide as well as your wider brand and its activities.

Landing pages are no doubt a powerful tool in marketing, but what do you need to know to take full advantage and embrace the profitable results you desire?

What exactly is a landing page?

Landing pages are essentially web pages that have been created with the sole intention of visitors landing on them. Most landing pages offer a distinct view of a product or service that a business provides, and sometimes even hones in on a particular location for the company to target the customers within.

Landing pages are often seen as standalone features on a website, and in most cases, these dedicated pages will have no navigational ties from a website’s home page.

Why should I use landing pages?

As with any marketing tactic, landing page use has produced tons of stats that provide a thousand reasons why they should be given a try. Around 68% of B2B brands use these types of pages to boost lead generation and improve conversion, and whilst 44% of clicks are directed towards home pages, landing pages are great for driving traffic in the right direction.

In addition to generating leads that convert, landing pages can provide a more targeted approach, delivering results for people who have been searching for a particular product or specific service. The use of landing pages is especially beneficial for companies who have extensive ranges, as home pages showcasing multiple goods and services often don’t afford the individual attention that is needed for people to take action and buy. Landing pages are also an excellent route to higher rankings for local searches.

What makes a landing page effective?

Contrary to popular belief, landing pages aren’t difficult to create or maintain. Let’s start with the layout of your landing page; all landing pages should be geared towards a strong call to action, whether your aim is to encourage visitors to complete a transaction or contact your company for further information. By following the headline-description-image-support-CTA structure, you can provide a succinct journey for visitors. Supporting information like testimonials, security accreditation, case studies or industry awards is optional but could provide the authentication visitors need to make that final step of purchasing with you.

Whilst it’s great to get as much information as possible onto a landing page, less is certainly more in terms of its content. Aim to make your landing page simple and straightforward, demonstrating the value that you can offer with the advertised product or service. Social share buttons are another element that many miss a trick with. As well as delivering another way to contact your company, buttons also encourage the social sharing that will expand your reach even further.

Like what you see? Visit our blog for more industry insights, news and tips, not forgetting to share this post with your friends before you go!

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW