Tools You Can Use to Distribute Your Content
Content is king, there’s no doubt about that, and with the shift to a more holistic approach to search engine optimisation, content marketing has never been so important. There are tons of ways to market your local business on a budget, but if you’re looking for online domination or at least a slice of the pie, getting to grips with content marketing is a must. Just like social media marketing, content marketing needs a lot of creativity, talent and a hell of a lot of time. But unbeknown to many, it’s not just about crafting a high quality piece that really connects with your audience.
According to the Content Marketing Institute, 92% of marketers said that their organisation or the organisations they represent view content as a business asset, but once you’ve written a great piece, what next?
If you don’t have the right help or resources to hand that amazing article, release or social media post could fall on deaf ears. There are tools out there that help to make the process of distributing your content to the right people at the right time simple however, meaning you can reap all the rewards of a great content marketing strategy. Here are just a few to get you started…
Unlike Buffer, Hootsuite and TweetDeck, which are all excellent tools to use if you’re looking to make social media marketing more manageable, HubSpot focuses on the entire customer journey to provide a complete software solution.
Its Marketing Hub is particularly useful for pushing the content that is so important to your brand to a wider audience. With popular features like lead generation, marketing automation and analytics, your content won’t only be seen in search and social, its publication and promotion can be gone over with a fine-tooth comb to define the next steps of your content marketing campaign.
Public relations has evolved digitally in recent years, with releases no longer reserved for publication in newspapers, magazines and other traditional media formats. Press release distribution sites have something of a bad rep since the misuse of them for SEO purposes. Publication on the right platform, say PR Newswire, can connect you with consumers in your target market as well as develop your audience further.
RSS feeds are by no means a new phenomenon on the content distribution circuit. Often referred to as Really Simple Syndication, the use of RSS feeds can propel your content to an even wider audience, delivering your great content offering directly to Internet users.
Getting your content the attention it deserves isn’t just a strapline for Outbrain, it’s a promise. Their Amplify Module is designed specifically for the task of promoting content and reaching new audiences. Outbrain uses a PPC model to grow traffic for blogs, articles, video content and mobile optimised copy.
Offering a variety of link building and digital PR tools, as the name suggests BuzzStream helps you build a buzz around your brand. It’s free to try, and enables you to reach influencers, connect with audiences and track conversions whilst managing your entire team and projects from one centralised database.
Looking to improve the quality of the content on your website too? Read our top tips for effective website copywriting and improve your content offering both on-site and off.