There is no better or more cost-effective way to advertise your business than your website. It is the main showcase for your business to promote you to your clients, so it’s incredibly important not to forget about it. Your prospects visit your website to decide whether to buy from you and if they aren’t satisfied, they will leave and quickly forget about it. Even if you’re active on one of the many social media platforms, they cannot reflect as much of your business as your website can. The trick, though, isn’t just having a website, it’s about developing the right website.

Additionally, search engines like Google are constantly updating their algorithms in order to provide the best search results. For this reason, it is very important that you update your website to keep it relevant, fast, and secure. Updating your website to best address these updates is critical to maintaining and improving your site’s ranking.

Here are our top reasons why you should regularly review and refresh your website:

To keep your content current

The last thing you want is for people to think that your website looks boring and old-fashioned. So, review your photos and website content regularly to make sure they accurately reflect any developments or advances in your business or industry.

To stay safe

To protect your website from being hacked, one of the most important things you can do is to make sure your website’s software is kept up-to-date. Whether you are using WordPress, Joomla or even hand-coded files, it is vitally important that you make a habit of updating it with the latest security patches and bug fixes to avoid being hacked and losing valuable customers’ trust.

To boost your Search Engine Optimisation (SEO) performance

It’s a well-known fact that search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and hopefully, in turn, boost your rankings. Not only does showing the search engines that your site has fresh content help to boost your rankings, but it also gives you more opportunities to rank for specific keywords and phrases relevant to your brand. However, it’s worth being aware that SEO rules are constantly changing so every time the search engines update algorithms, your website is potentially affected. To avoid this, regularly check in with search engines’ processes and update your website accordingly.

To be user-friendly

If visitors must resort to picking up their phone and calling you to ask questions that should be answered by your website, then your site could be in need of a refresh. Information needs to be displayed in such a way that a visitor to your website can find what they’re looking for quickly and painlessly. Getting someone who is not familiar with your website to review its usability will be invaluable.

To make it mobile friendly

Google released its algorithm that penalised non-mobile friendly pages in May 2016. Any pages that don’t cater for mobile devices will get left behind in the search results. And now with over 60% of website traffic is now cow coming from mobile devices, if your website isn’t responsive then you could be missing out on a large chunk of valuable website traffic.

You don’t have to refresh your web page alone. Let us do the hard work for you, and reap the rewards of a fresh, updated platform that represents your brand and interacts with your audience perfectly. Get in touch today.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.