WordPress Gets the Google Treatment – Dedicated Team to Overhaul our Favourite CMS

Avatar for administrator administrator 10th February 2018 0 Comments

It’s no secret, we love a bit of WordPress. In fact, we develop a lot of WordPress websites, giving our clients the easy to manage platforms they need to better represent their business online. Needless to say, the latest news regarding Google paying special attention to WordPress was music to our ears.

The development of WordPress has of course been long overdue, and what better company to take the reins than the all-seeing, all-powerful Google. It’s been recently announced that Google has dedicated an entire team to the cause, engineers that will aim to develop the WordPress ecosystem that we know and mostly love, into something bigger, better and more innovative. Google seems to be taking over the world at the moment (as if they didn’t own a large proportion of it anyway!) with the recent roll out of the beta version of their new Search Console also dominating tech headlines. So what can we expect from WordPress’ partnership with Google?

The need for speed

One thing that has become increasingly apparent in the past few Google algorithm changes, is that website speed matters, and WordPress is certainly not leading the way in this department. Speed improvements will be the main focus of the WordPress overhaul – after all WordPress doesn’t need any help getting users with its 58.6% market share. As we’ve all learnt speed gives the average website access to a vast range of benefits, including improved customer experience, better site engagement and increased conversion.

The WordPress speed update is set to come into effect in July 2018, and quite frankly we can’t wait.

A (mobile) first for WordPress

It’s not just the WordPress platform’s speed that will get the Google treatment. In line with its much anticipated mobile-first index – which is being rolled out as we type –  and its AMP project launch, the mobile performance of WordPress will also be under scrutiny. With an objective to enhance the mobile experience on offer via WordPress websites, Google is continuing to target the open-source community that WordPress is built on. As part of their partnership with WordPress, Google will work directly with plugin developers to accelerate the implementation of mobile-first technology. Google will also be working with large brands, and even lending a helping hand directly thanks to their own developer resources, to put mobile-first, well, first.

It’s changing – for the better

Whilst we can nostalgically hold onto the WordPress platform, the changes that Google are implementing will improve the WordPress ecosystem no end. Yes, as with any big change, you’ll get a vast number of haters frequenting forums and commenting on Google’s web domination. The simple truth is however that WordPress cannot lag behind non-WordPress web pages, as they do currently according to most performance indicators.

So with bated breath we wait to see exactly what this brilliant partnership will turn up. It’s expected that more details about the work Google is doing with WordPress will be revealed at next month’s SMX West convention. All that’s left to say is, watch this space…

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW