Influencer Marketing – Set to Be the Top Trend of 2018?

Avatar for administrator administrator 14th January 2018 0 Comments

There are tons of marketing changes to expect this year but new trends aside, it will be a firm favourite that explodes onto the digital marketing scene this year. The role, and power, of the online influencer is no new thing, it’s something that has been simmering for a number of years, and is being brought to the boil as we speak.

For those of you who don’t know, influencer marketing is a tactic that involves the use of influential figures throughout the online world to promote your wares, business and wider company ethos to the individuals that may buy from your company. With 70% of millennials admitting that recommendations from peers influence their buying decisions, influencer marketing no doubt has a firm place in modern marketing.

The face of influence is changing

Influencer marketing doesn’t have to be pedalled by an orange Z-list celebrity from some terrible reality show. The very same survey mentioned above revealed that 3 out of 10 consumers are more likely to purchase a product or service after it has been recommended by a non-celebrity blogger. Contrary to popular belief, it is these non-celebrity bloggers that have the biggest influence on consumers, with such figures 10 times more likely to influence an in-store purchase than their celebrity counterparts.

Influencer marketing is all set to evolve further considering what a crucial year it was for this marketing technique last year. With huge brands like Amazon launching their own influencer programs, what was once restricted to companies with big marketing budgets can now be embraced by all, with great results.

Influencer ‘relationships’ become just that

For brands with limited budgets, dipping their toe in influencer marketing has been the theme of the past year but instead of one-off promotional campaigns, 2018 is all about influencer relationships. This year you’re more likely to see influencers, brands and audiences with mutual interests come together more cohesively with a longer term approach that is beneficial for all involved. Influencers will get their chance to grow their authority in their respective fields, brands will have their opportunity to grow their market reach and audiences will gain access to the products or services that are perfect for them.

Fake influencers will (hopefully) be ousted

Bots have unfortunately become the norm throughout the social media world, but the problem with bots is more widespread than we first thought. A recent study revealed that of the 330 million active Twitter users, between 9% and 15% are bots, which will make it much more difficult to A) find an influencer with credentials and B) establish trust across your desired target audience. By taking the time to explore your influencer options, examining their influence and following, you can make the impact you intend to.

If your current marketing strategy isn’t working or you want to add influencer marketing to your current campaign, call on our team for help. We can support you, whether you want the whole marketing shebang or an effective side line.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)