The Navigation No Nos You Should Avoid in Web Design
There are always new trends emerging in the design world, and as trends change, many are left rather confused about the basics. Getting back to the bare bones of your website, your navigation...
Should You Develop Your Own App?
In today’s tech driven, mobile obsessed society, there is literally an app for everything. Whilst the mobile takeover was a huge and scary headline for many back in 2014, three years on, it is...
Drupal, WordPress, or Joomla – Which Platform is Best?
If you’re planning to create a website, odds are you’ll choose a CMS (content management system). That said, if you’re unfamiliar with such platforms, it can be hard to choose the one most...
SEO Isn’t Dead, Just Modified
I know in recent posts I’ve made some not-so-positive comments about Search Engine Optimisation (SEO) and why it goes wrong for so many businesses… But to make something clear, SEO is great. It is...
Just How Important is Visual Marketing in 2017?
With its busy melting pot of conflict, it’s hardly a surprise that inbound marketers are putting more emphasis into their visual marketing endeavours. Based on data from the CMO council, 65% of...
Optimise Your Marketing Budget
The following suggestions are just a few ways we can help you optimise your advertising campaign’s expenses. No technical blah, blah - we promise - just SMART marketing based advice. 1) To start,...
5 Reasons Why Digital Marketing Has Replaced Cold Calling
When it comes to lead generation, cold calling has gone the way of the dinosaur, replaced with digital marketing. Here is a short list of reasons why: – People prefer not to answer calls...
If an SEO Agency tries to sell you links, run! Run Fast.
My names Matthew, the Director here at Square Media. I'm sick and tired of client's and 'expert' SEO agencies talking about buying links. It does not work, and does more harm than good. Even more...
Your Digital Election!
Display Networks, SEO or PPC who should get your vote? After the shock announcement that there is shortly to be a snap general election on the 8th of June, the time is almost upon us to signal our...
Website design briefs: Be very careful what you ask for
‘Be careful what you ask for’ is always good advice. And when you’re briefing an agency on creating a new website or ecommerce store you need to be extra careful. The magnitudes – positive or...
Are These 7 Website Design Elements Helping or Hurting Your Conversion Rate?
Website design, like most things, flows with the influence of trends. A new shiny feature comes along and quickly everyone wants to apply it on their website. The setback is that at times, the...
9 Reasons to Use Live Chat Software on Your Website
We are passionate supporters of live chat software, as you can see at the bottom right of the Square Media website (if we are online). By having first-hand knowledge of how live chat functionality...